Rebrand called a strategic alignment of the companies' strengths, nearly three years after Paper Excellence Group acquired Domatar in a $3-billion deal.
Paper Excellence Group, the company that bought Resolute Forest Products, on Thursday announced it will operate under the Domtar brand.
In a release issued on Thursday, Paper Excellence group said the rebranding under the Domtar name, represents a strategic alignment of the companies’ strengths, resources and expertise and will create a stronger organization poised for future growth and innovation. "As a fully integrated company, we are better positioned to deliver for our customers, strengthen relationships with our key stakeholders and drive innovation across our industry. As a result of the integration, we now have a company that boasts the best of our three legacy companies and is poised to pursue and achieve future growth and success. Our new brand is a reflection of our shared mission to lead with purpose and impact.
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