Reservations at 5 p.m.? Why the early bird dinner is cool again

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Reservations at 5 p.m.? Why the early bird dinner is cool again
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Early reservations, once shunned as an uncool time to be dining, have become a hot ticket

Outside of Toronto, most Canadians would rather eat at 5 p.m. than 7 p.m., according to reservation software company OpenTable.The 7:30 p.m. table used to be the most coveted reservation time. But lately, you may have noticed a little more competition for a 5:30 booking. Those early reservations, once shunned as an uncool time to be dining, have become a hot ticket.It appears that a combination of pandemic hangover, technological nudges and where you live in the country is at play.

When it comes to reservations for traditional dinner service, how people book a table may be influencing what time they make it for.The platform enables restaurants to set a cap on how many diners they will sit in a 15-minute period. When a slot is full, would-be patrons are prompted to consider other times.

A dinner reservation cements the end of the workday by creating a hard out from the office: You can’t accept that 4:30 p.m. meeting invitation if you’ve got a table at 5:15. And now that so many people are working remotely, that early dinner can also be a bulwark against our impulse to work late.“I would suggest it’s directly related to self care and being mindful of circadian rhythms,” says Erin Clatney, who runsin Ottawa. Though the restaurant opens at 5:30 p.m.

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