'This issue affects women's clothing, hygiene products, birth control, razors—things that are specific to women.'
You're on the list! Expect to receive your first email very soon!Millie shared her anger on TikTok after finding that the pink mug in Big W was priced at $5, while other colors were $3.50.
A representative from the brand addressed the issue, explaining that it was due to “production discrepancy” and had nothing to do with the target audience of the product.“You’re probably thinking, ‘It’s just a mug, buy the green one,’ but this goes beyond just mugs,” she explained. “This issue affects women’s clothing, hygiene products, birth control, razors—things that are specific to women.”
The study recognizes that gender-based price differences exist, but it affirms they go both ways, with versions of the same product aimed at men sometimes being the priciest onesbut argues that the cause is no different from higher charges seen in other consumer products: supply and demand. The cause of the phenomenon is actually due to import tariffs, with women’s clothing being, on average, subject to a 3% higher tax in the United States, in the United States, apparel brands face steeper import tariffs on women’s products like silk blouses, wool coats, cotton suits, blazers, leather footwear, and golf shoes., however, as men’s apparel, such as cotton shirts, wool suits, synthetic fiber suits, and swimwear, also experience a markup increase.
Netizens were skeptical of the TikToker’s claims and shared their own, sometimes contradicting, experiences with the so-called “pink tax”Due to the ever-changing nature of pricing due to supply and demand, alongside cultural factors, discussions around the topic remain mixed.
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