Canada has hosted 2 sold-out WNBA pre-season games in the past 2 years
The WNBA’s widely reported arrival in Toronto isn’t just a good thing for women’s basketball in Canada, but for women’s sports in general, says one expert.
“We see the continued growth and development of women’s professional sport in this country as not only the potential for great commercial benefits for those who invest in it, but also for tremendous social impact in this country,” said Sandmeyer-Graves. “Having the WNBA form a team here in Canada would be a very significant positive step toward unlocking all of that potential.”
“When we did this research back in October we found that there were already 17 million Canadians who describe themselves as fans of women’s sport. I expect that that number will continue to grow,” she said. “The number of avid fans among them will continue to grow as they’re given more and more opportunities to engage.
“We continue to engage in productive conversations with interested ownership groups in a number of markets and the granting of any expansion teams requires a vote of the WNBA and NBA Board of Governors,” the league said. Engelbert said on March 7 that she was reluctant to give specific details on a potential Toronto franchise until it was locked in.
Sandmeyer-Graves said that NBA Canada managing director Leah MacNab deserved recognition for breathing life into the idea of a Toronto WNBA franchise.
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