EXCLUSIVE: UK viewers spent triple the time watching the BBC compared to Netflix last year, according to a report from leading media analyst Enders Analysis that marks the streamer’s 10th ann…
. The streamer’s proportion of UK viewing has risen over the past decade although remained broadly flat last year. Around 16.7M UK households subscribe to Netflix, a figure that has steadily increased over the past decade without floundering, according to Enders.
The BBC’s defenders point out that it produces programming in areas that Netflix will never touch, such as news, arts, radio and education. Between 2019 and 2021, which included around nine months of lockdown, the amount of Netflix watched per day by over-65s doubled from less than five minutes to around 10, while 55-64 year old viewing similarly rocketed to 15 minutes per day.
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