The Saudi Arabian Public Investment Fund has thrown a ridiculous amount of money into LIV Golf.
Now, as its second season is just weeks away from kicking off, it’s clear how that investment has panned out so far.
While that’s not too surprising considering LIV Golf is extremely new, it’s not great considering how much Saudi Arabia has already invested. The country’s Public Investment Fund spent about $784 million to fund the league in 2022, former president and CEO Atul Khosla told ESPN last year. That didn’t include the reported $100 million-plus signing bonuses to land top players like Dustin Johnson, Phil Mickelson and Bryson DeChambeau, among others.
Yet spending around $1 billion and not getting anything back — even knowing how deep the PIF is — can’t feel good.
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