The Toronto Santa Clause Parade faces financial challenges but, with public and government support, they are working hard to secure its future and keep the magic alive.
and rising costs threaten to ice one of the city’s most beloved holiday traditions, there is a renewed sense of hope for the future of the Toronto Santa Claus Parade.That call for help has organizers feeling optimistic the parade, which will mark 120 years this Sunday, will live on in the near term, said Clay Charters, president and CEO of the Santa Claus Parade.
Corporate sponsorships, Charters said, historically have been the largest source of funding. However, they have decreased in recent years, forcing organizers to dip into their surplus funds.Santa comes to town for 119th edition of Toronto’s Santa Claus Parade On Monday, the city announced it was allocating $100,000 from its Special Events Stabilization Initiative — a one-time financial relief program to support festivals dealing with rising costs.The Annual Santa Claus parade takes over the streets of Toronto
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