The first real SXSW in four years wrapped up this weekend, but it’s likely what went down this year will be looked at in the future as another transitional year. After a mid-pandemic return in 2022…
in four years wrapped up this weekend, but it’s likely what went down this year will be looked at in the future as another transitional year. After a mid-pandemic return in 2022 that was intentionally less high-profile than past editions, this year’s South By was supposed to be a return to form of the citywide takeover that’s made SX a staple in the calendar for decades for musicians and execs alike.
In practice, though, the music portion of SXSW still felt under-attended, and the current wave of music just on the fringe of popularity under-represented. Even the former Spring-break hub intersection of Sixth Street and Red River was a ghost town on Friday night, and lines to get into showcases across town were essentially nonexistent. On top of that, many of the highest-profile showcases were postponed or shut down following a massive lightning storm on Thursday night.
That said: SXSW has always been a hub to find new talent on the way up, and in that, this year’s fest delivered the goods in the same way it has for decades. Here’s the best stuff we saw, from newcomers, veterans, and speakers alike, this past week in Austin.
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