Fashion’s Night Out was based on the premise that if you bring a horse to a Champagne fountain, they will eventually concede and drink. Let’s pour one out for 2009
Mary Kate and Ashley Olsen serving drinks at Bergdorf Goodman. Photo-Illustration: by Stevie Remsberg; Photo: Getty The door of the famed Bergdorf Goodman restaurant was off the hinges. Why was it off the hinges? Because the Olsen twins were bartending, and so many people wanted to see. Why were the Olsen twins bartending? Because Anna Wintour decided that people should get excited about shopping again, and that the first night of Fashion Week would be the perfect time for her initiative.
Fashion’s Night Out was based on the premise that if you bring a horse to a Champagne fountain, they will eventually concede and drink. There were 800 events across New York City, open until 11 p.m., serving enough booze to make every loss-prevention specialist in New York nervous. Fashion’s Night Out was the prototype of a kind of fashion event we’re all familiar with now: splashy celebrity appearances and photo ops, free or cheap merch, booze, and little to no expectation of buying anything.
Which became a problem. The fashion industry loves to give out free Champagne to sweeten the deal of a $1,000 price tag. But with that many people in the store, the biggest issue was who got served alcohol. “We ran out of Champagne and Prosecco and we had to run out by more, and then it was a problem of who was getting it, because it was just being handed out to everyone.” This wasn’t unique to Barneys by any means.
Clockwise from top: Mary Kate and Ashley Olsen Photo: Paul Morigi/2009 Getty ImagesHugh Jackman Photo: Bruce Glikas/FilmMagicSarah Jessica Parker, Oscar de la Renta, Barbara Walters, and Bette Midler Photo: Kevin Mazur/2009 Kevin Mazur Clockwise from top: Mary Kate and Ashley Olsen Photo: Paul Morigi/2009 Getty ImagesHugh Jackman Photo: Bruce Glikas/FilmMagicSarah Jessica Parker, Osc...
The party officially ended at 11 p.m. James remembers walking out of Barneys toward the end of the night to go home and seeing the Upper East Side filled with people. “I could not believe it. It definitely felt like New Year’s Eve. I felt like everyone was celebrating for whatever reason, because there was nothing to celebrate. And that has always stuck with me, even ten years later.”
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