Jim Riswold, an adman credited with revolutionising TV advertising in the '80s and '90s, especially as it pertains to star athlete product endorsement, has died at the age of 66.
Jim Riswold, an adman whose celebrity-fronted Nike commercials in the '90s are credited with changing the face of TV advertising as we know it, has died on Aug. 9 at his home in Portland, Ore., at the age of 66Jim Riswold, who is widely credited with revolutionizing TV advertising as a form of entertainment in the '90s, has died at the age of 66. Jim Riswold "made advertising fun," says his longtime friend and colleague.
What his children posted from him to announce his passing … says a lot about who he was. He was your first boss, if I'm not mistaken, in advertising. Was that Jim on display from the first moment you met him? Riswold was the creative force behind a series of TV commercials for Nike Air Jordans starring basketball player Michael Jordan and filmmaker Spike Lee in character as Mars Blackmon from his movie, She's Gotta Have It.
Through all these years, I think what he really taught me is the power of creation, and especially as he got sick over and over again, you know, this idea that we could almost fight death by creating all the time.
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