Some ideas, like the wheeled suitcase, seem obvious in retrospect. Why do they take longer than expected to catch on, and what does this reveal about innovation? katrinemarcal explains her theory on our “Gamechangers” podcast, sponsored by MorganStanley
WHO FIRST thought of putting wheels on suitcases and why did this seemingly obvious idea not take off until the 1990s? In the final episode of our series on how innovation works, we explore how the adoption of an idea can be
hampered by social attitudes and prejudices. In the case of the wheeled suitcase, it wasn’t a change in technology that made the difference—instead, the crucial change took place inside people’s heads. Tom Standage hosts. Runtime: 30 min
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