The food industry is on the precipice of yet another technology-driven industrial revolution paid TMobileBusiness
deliver content to precise locations and customers. Using beacon technology—still in its infancy—a restaurant could recognize your vehicle as soon as you cross the property line.
“Narrowcasting allows you to be your own broadcast company, but instead of broadcasting it out to everybody, you’re just narrowcasting it into your own locations,” Allen says. “You could put any program you want through it, even training. You can also use real-time pricing, so the pricing changes based on demand.”
Through mood recognition, restaurants could boost customer service by customizing interactions and service based on how guests feel. “If you don’t start to speed up the cycle times, but your competitors do, you’ll end up losing market share,” he says. “That shift has started to happen and is pushing the reluctance of a slow-moving industry.”
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