We like them all, but we'd like them even more if they were *in* the sandwich
—reasoned that wax paper bags would prevent chips from crumpling at the bottoms of tins and barrels and keep them fresh and crisp for longer. The bags, popular in the 40s and 50s, paved the way for the potato chip to become the mass market treat it is today.
He’d successfully gotten his wife, Helen Friedman, to buy out Lischkoff, andhad become a thriving enterprise with Helen serving as company spokesmodel, “The Golden Flake Girl.” Too bad the marriage went south and Helen, ever the shrewd businesswoman, got the entire company in the divorce. Helen later sold it to the Bashinsky family, who years later, had its own drama. Things got dark: The heir apparentto look like a murder in 2010 .
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