Drop. Everything. Reformation is open in Canada as of tomorrow. Cali vibes for summer, anyone? 🌊
You know a Ref girl when you see one. Probably she’s wearing a floral print and at least one piece in her outfit is linen. That wicker bag she’s carrying is *vintage*, thanks for asking. She gets everywhere by bicycle and somehow never has a bad hair day despite always wearing a helmet. In short, her personal vibe is synonymous with California: sunny, laidback, striving to be sustainable and just a little bit provocative.
Earlier this spring, the brand flew us out to L.A. to check out their sustainable shoe launch, where we got the hush-hush details on their international expansion. “We wanted to build a space where our Canadian customers can come in and experience the brand firsthand,” Ref founder Yael Aflalo told us. “There is something nice about heading in store and trying things on IRL.”When is Reformation coming to Canada? Canada’s first Reformation store is set to open July 11, 2019—a.k.a. ANY MINUTE NOW.
What will the new store look like? Similar to the U.S. outposts, Ref Toronto will reflect the refined boho vibes of its wares: think vintage furniture and bleached wood finishes. Cool flex: The store will also have multiple touch screens where customers can “order” items directly to their fitting room.
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