Once FedEx and Nike – two club sponsors worth a combined $220-billion – announced they’d like the nickname changed, Washington bent immediately
. The NFL club announced “a thorough review” of the name , which gives them time to think up something new.Story continues below advertisementLemme guess. The Washington FedExes and the Washington Nikes? Because that would solve a couple of problems.
By giving in to a pressure that’s existed for years, Washington has created a new multimillion-dollar market. Fans who owned the old merch now have to buy new merch. We’re not culling any herds here. This is about a few less million for businesses worth billions. But we are figuring out which herds need some culling.
Likewise, the NBA’s doing fine. No public fights. General agreement that the season needed to be finished. Labour and management arm-in-arm. Things about to get going in the next couple of days. Good luck with that deal in three years time, when the Maple Leafs feature Auston Matthews, Mitch Marner and a dozen guys from Group Sales.
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