Does it mean the influencer industry is over? It might be, as we know it. 🔐
LONDON — In the last year, fashion thought it had cracked the social medial formula: There was a set of regular Instagram girls in the front row each season; carefully orchestrated digital campaigns designed to create the new viral “It” bag, and plenty of trips in between fashion weeks to provide content creators with stunning — branded — backdrops for their Instagram feeds.
View Gallery Related Gallery How Ryan Murphy’s ‘Hollywood’ Captures The Glamour of a Reimagined Golden Era “The big questions that everyone has been asking themselves during this time is ‘Why do we follow influencers?’ ‘What is the value that influencers bring?’ The data tells us that the customer is looking for these voices to entertain them, to educate them, to give them advice and comfort and to inspire them. These values aren’t going to go anywhere,” Bringé said.
When the space started becoming saturated, she quickly switched her focus to a new editorial series of self-portraits and photographs taken via Zoom of friends at home. View this post on Instagram Ready when you are!. . Tonight I’ve got a virtual hangout planned with friends – but don’t worry here’s a prerecorded 25min guided sound bath meditation for you and your family with alchemy crystal bowls, gong, chimes and thumb drum. Please share with anyone you think might need this – time out to tune in. .
As the social media space rediscovers its roots, a new wave of influencers is bound to come to the forefront, too. “The brands we work with are really looking for ‘do-ers’ or ‘slashers.’ People who influence their own community, whether it’s break dancing, making ceramics, tie-dye T-shirts, having a restaurant,” van Houtte said.
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