The deals could help Reddit capitalize on the loyal audience and star power sports commands to boost its revenue, the social media platform said in a blog post
is bringing more sports content to its platform through deals with leagues, including the National Basketball Association and the National Football League, in a bid to attract more ad dollars, sending its shares up 4%.
Reddit users will be able to access video highlights from games and tournaments, behind-the-scenes videos, its popular “Ask Me Anything” format and other content posted by the leagues. Reddit said its platform received 20.4 billion screenviews to communities in the sports category in the last 12 months, an increase of 26% over the year earlier.
Reddit Platform Revenue League Company National Bid Audience National Basketball Association Reddit PGA Tour
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