Mohammed Al-Turki talks this year’s lineup, competing with the World Cup and the role the festival is playing in “introducing our culture and our people to the world.”
Anyone in the industry who attended Cannes, Venice or Toronto this year is likely aware of the Red Sea Film Festival. Thanks to a marketing campaign that has included billboards in airports, advertisements across the trades and sponsorship of star-studded events, the event in the coastal Saudi Arabian city of Jeddah has been generating noise for its second edition.
Set to launch in March 2020, just two years after cinemas opened in Saudi Arabia after being banned for several decades, the inaugural event was canceled by organizers eight days before it was due to open, making it one of the first festival casualties of COVID-19. The first edition was pushed to late 2021, only to then be hit by the omicron variant of the coronavirus.
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