Red Hat updated its 'shadowman' logo after as it prepares to be acquired by IBM. Six employees have already gotten tattoos of the new logo.
unveiled its new logo — an update from its previous"Shadowman" logo, which has been associated with the software company since 1997.The new logo comes as Red Hat looks to update its look ahead of its $34 billion acquisition byDuring the process of creating the new logo, Red Hat consulted employees who have tattoos of the old logo, called the"tattoo team."
The new logo is a sign that the company is looking to freshen up its image for the next phase in its history. From there, Red Hat started its so-called Open Brand Project, where the company collected feedback from employees on how to modernize the brand, and came up with 45 different hat-related logos before settling on the final version.
"There was even one guy in Colombia, he had this tattoo before he was working at Red Hat," Madrigal said."He was a fan all the way. I said, 'that's crazy,' but he said it's something that represented really big for him at that point...I now understand it's more than just a logo." The people with the new tattoo have already been dubbed the"tat pack," and employees only expect this select group to grow.
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