Record online sales give short U.S. holiday shopping season a boost: report GlobeBusiness
The holiday shopping season is a crucial period for retailers and can account for up to 40 per cent of annual sales. But this year, Thanksgiving, which traditionally starts the U.S. holiday shopping period, was on Nov. 28, a week later than last year’s Nov. 22, leaving retailers with six fewer days to drive sales between Thanksgiving and Christmas.
Since then, retailers have invested heavily to provide same-day delivery, lockers for store pick-up and improve their online presence as they battle against retail giant“E-commerce sales hit a record high this year with more people doing their holiday shopping online,” Mr. Sadove said. The data showed sales at department stores fell 1.8 per cent and online sales growth of 6.9 per cent, emphasizing the importance of click-and-collect and online ordering.The apparel category registered stronger-than-expected e-commerce growth, Mastercard’s data showed, with online sales rising 17 per cent.
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