Panelists at the Automotive News Canada Leading Women Canada Retail Roundtable discuss the need to rebrand auto retailing as a career path suitable for women. Data shows that the industry still lacks female representation.
It’s time to rebrand auto retailing as a career path that is as suited to women as it has been for men, said panelists at the Automotive News Canada Leading Women Canada Retail Roundtable, Nov. 15. “I never grew up saying I wanted to be in automotive,” said Jennifer Lennox, vice-president of people, culture and learning at Edmonton-based AutoCanada. The publicly traded dealership group owns 70 franchised stores in Canada and 13 in the United States.
Lennox cited perception of the industry as a male bastion as the root cause preventing more women from entering. “I’ll tell you, if there was any industry that I was made for, it’s automotive,” she told the online panel. “Once we get here, we don’t want to leave.” Data compiled for the 2022 Canadian Automobile Dealers Association (CADA) Industry Report found that, on average, new-car dealerships employee 23 per cent women. And that needle has budged less than two percentage points since 2016. Jennifer Gilbert, vice-president of dealer finance centres at Scotiabank, said her organization has made progres
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