Rebranded McDonald's restaurants have been unveiled in Russia -- with a new name and a new logo.
The American fast-food giant has been renamed"Vkusno & Tochka," which translates to"Tasty and that's it."The company, which has Oleg Paroev serving as director general, plans to open 200 branches by the end of June and all branches by the end of the summer, according to a press release."If you recall, in May, McDonald's announced were removing their businesses from Russia. I am very proud that they chose me to continue developing this business.
However, the chain decided to leave the country and sell its Russia business, in line with many other Western businesses following Russia's invasion of Ukraine, which began in February. McDonald's accepted a charge of almost $1.4 billion after the sale to Govor, Reuters reported. Paroev has said other franchises could work under the new brand, but the traditional McDonald's brand will leave the country.
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