Real Madrid and AC Milan are among the big international soccer clubs looking to grow and strengthen their fan bases and bottom lines with U.S. friendlies.
Real Madrid coach Carlo Ancelotti instructs his players during a match in May. Ancelotti enjoys spending time in Southern California, apparently.The visits are nothing unique. In fact, Real Madrid first played in the U.S. in 1927 and has been back 21 times since. This century many other European teams have also made regular barnstorming across the U.S., a country most view as a large and lucrative source of fans and revenue.
The idea was revived last summer, then expanded this year, with Stillitano as a consultant, into an eight-game tour featuring European giants Manchester United, Arsenal, Barcelona and Juventus in addition to AC Milan and Real Madrid, bothsemifinalists last spring. As a manager, Ancelotti said it’s that level of competition that makes the idea work.
“Competitive games in the preseason turns your team to be better when the season starts,” he said. “The second part of the preseason, we need to do friendly games, important games, more competitive [games]. And so this is the reason we are going to United States.” The clubs could play those games in Europe, of course, but team bonding is another reason many prefer to leave home in the summer. Real Madrid has made 15 significant changes to its roster since last season while AC Milan, its opponent Sunday, last week added Pulisic, the U.S. national team star. Integrating those players, on and off the field, will happen a lot faster with the team on the road rather than returning home every afternoon after training.
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