Ready for liftoff: Why Canada's telecom sector sees opportunity in satellite internet

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Ready for liftoff: Why Canada's telecom sector sees opportunity in satellite internet
DisasterHardwareManufacturing
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When a severe tropical cyclone hit New Zealand in February 2023, it left thousands on the country’s North Island without internet or cellphone service for nearly a week, as major roads carrying vital fibre optic cables were washed out.

When a severe tropical cyclone hit New Zealand in February 2023, it left thousands on its North Island without internet or cellphone service for nearly a week, as major roads carrying vital fibre optic cables were washed out. A SpaceX Falcon 9 rocket with a payload of Starlink V2 Mini internet satellites is seen during a time exposure as it lifts off from Launch Complex 40 at the Cape Canaveral Space Force Station in Cape Canaveral, Fla., uly 23, 2023.

Bronwyn Howell, a telecommunications policy researcher at New Zealand’s Victoria University of Wellington, said 14 per cent of rural households in New Zealand are connected to satellite, almost solely driven by Starlink.The technology seems poised for liftoff in Canada, too. “The better satellite technology becomes the more attractive an option it could be to customers. Maybe not for everyone, but for some, including some who are not accustomed to having much competition or choice at all.”

The government’s study is set to wrap up this month, with new regulatory rules expected to be announced in the coming months and in place by April 2025, said Andre Arbour, director general of telecommunications and internet policy at Innovation, Science and Economic Development Canada. “It can be used anywhere in Canada, as long as you have an antenna to land in. It’s fungible,” she said.

Speaking at the Ivey conference, McMahon shared research surrounding customer experiences from two communities in the Northwest Territories, which showed Starlink users tended to report fewer hiccups than customers of other broadband services.

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