And if they do, why KBPI?
People still listen to the radio? I've been streaming the music I wanna hear for years now.Radio isn't what it was even a decade ago. The 25-54 bracket isn't necessarily your spenders. 54+ has money to spend also, and most are going to podcasts or news stations same with most in the 40+ frame. They are finding niche shows, which better address the things they care about. I listen to some news talk stuff but rarely listen to any music. I stream online stations now.
I'm laughing my ass off at KBPI being ranked 25th. Nobody wants to move an antenna around just to pick up a frequency so you can listen to a station that plays Five Finger Death Punch every 45 minutes. Corporate rock is dead, let it die already.
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