Raymond J. de Souza: Celebrity can help charities ... but the reverse is also true

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Raymond J. de Souza: Celebrity can help charities ... but the reverse is also true
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It’s a question of balance. Is the fame being used to advance the good work? Or is the good work being used to advance the fame?

This advertisement has not loaded yet, but your article continues below.A turning point came in the early 1990s, when the former Princess of Wales had to find a new identity apart from the royal family. She found spectacular success as a celebrity, but what made it all the more high-octane was the celebrity charity. Royals had been awarding 50-year service pins at the anniversary celebrations of local charities since time immemorial, but that was all a bit dowdy.

One can see why celebrity-focused charity might appeal to a prime minister who is an international celebrity himself. But even if there was no impropriety, it would be fair to ask whether WE should have been the only choice of the government. The prime minister made the claim that only WE had the capacity to connect with the charities in need. But other less glamorous people also have connections. What WE uniquely had was the celebrity connections, which is indispensable for celebrity charity.

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