Ratings on platforms such as Yelp and TripAdvisor can greatly impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by 'locals' outside of tourist areas, according to new Cornell research.
Ratings on platforms such as Yelp and TripAdvisor can greatly impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by"locals" outside of tourist areas, according to new Cornell research.
sales despite how ubiquitous they are and how frequently we anecdotally use them," said Jason Greenberg, associate professor of management and organizations at the Peter and Stephanie Nolan School of Hotel Administration in the Cornell SC Johnson College of Business.. The paper was co-authored with New York University Stern School of Business faculty Gino Cattani and Joe Porac and former Stern doctoral student Daniel Sands, now of University College London.
"When we look for a place to eat—particularly for a special or high-cost meal—we want to know if the meal and experience will be good," he said."Rating platforms help provide this information.
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