.RalphLauren is opening a new luxury-themed retail concept in Miami’s Design District.
At just over 4,000 square feet, the store offers an intimate experience.
In addition to its focus on luxury merchandise, the store is offering a number of new consumer experiences. These include a collaboration with Poolsuite, a Web3 platform. In its first brand collaboration, the company codesigned a Ralph Lauren x Poolsuite NFT that will be gifted to all existing Poolsuite members.
Over the course of three days, guests will be transported to what the company describes as a “distinctly Ralph Lauren expression of coastal living,” complete with wicker lounge chairs accented with navy and white awning stripes, gold decorative accessories and blue-and-white products from the home collection.
David Lauren, chief innovation officer of Ralph Lauren, said the company “has always been about building cinematic worlds and bringing dreams to life in extraordinary color. Our store experiences take on many expressions and our new location in thewill be a true luxury statement in one of the most iconic and unique shopping destinations globally.”
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