Yellowstone's impact on the state of Montana receives a candid response from real residents who claim "the show has given our ranchers a bad name."
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Yellowstone's impact on the state of Montana receives a candid response from real residents who claim the show has given their ranchers "a bad name." Co-created by Taylor Sheridan and premiered in 2018, Yellowstone primarily follows the fictional Dutton family who own and operate the largest ranch located in the state of Montana.
A recent article from The Washington Post provides a comprehensive overview of how Yellowstone has impacted the state of Montana. The show's popularity has created a tourism boom for the state, as Lucy Beighle, the director of communications for Glacier Country Tourism, and Nathan St. Goddard, who serves on the Montana Tourism Advisory Council, can attest. However, Yellowstone has also created many misconceptions for fans visiting Montana.
Lucy Beighle: We definitely have seen an uptick in interest because of Yellowstone. If Montana wasn’t already on the map, and if people have seen Yellowstone, it certainly is now.Nathan St. Goddard: People are spending their money in Montana, and spending their money in local establishments. How Yellowstone Has Impacted The State Of Montana The biggest impact Yellowstone has had on Montana is exploding its tourism industry. A study conducted by the University of Montana found that 2 million people were inspired by Yellowstone to visit Montana in 2021. These tourists spent a total of $730 million in the state, according to the study. A lot of this money was spent on merchandise designed to look like the Duttons, including, of course, cowboy hats.
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