One Okanagan farmer thinks that in the wake of Friday’s news regarding BC Tree Fruits that ‘there’s going to be a shift in the industry.’
WATCH: The BC Tree Fruits Cooperative will no longer be accepting fruit as of Friday. The company announced crop losses, weather challenges, and a difficult market forced the Board of Directors to make the decision to shut down. Victoria Femia reports.That’s the unanswerable question B.C. orchardists are asking themselves in the wake of this week’s surprising news that
If you’ve ever eaten an apple from B.C., odds are you’ve had to peel off BC Tree Fruits’ small but iconic leaf-shaped sticker before consuming it. Asked if residents and tourists will see a repeat of history with more local fruit stands alongside roads and highways, Mitchell, who grows mainly apples, said no.
Mitchell also noted he spoke with a group of growers about potentially starting up a BC Tree Fruits copy, but instead of running it as a cooperative, run it as a private business.
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