MONTREAL — A class-action lawsuit alleging Facebook illegally allowed advertisers to target users based on their race, age and gender can move forward after the Supreme Court declined to hear an appeal from the social media giant.
Facebook had sought to have Canada's highest court overturn a Quebec Court of Appeal decision authorizing the class action.
The Supreme Court said Thursday it will not hear the case, declining to provide reasons for its decision as is customary. It also alleges Facebook's algorithm excluded people from seeing certain ads for reasons prohibited by law and claims the platform allowed ads that were explicitly discriminatory in their language.
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