Hockey star Hilary Knight wouldn’t expect anything less.
Last Updated Monday, September 9, 2024 9:44PM EDTMore than a year after the circuit was founded, the Professional Women’s Hockey League unveiled much-anticipated names and logos for all six franchises on Monday."It's tough,” said Knight, captain of the Boston Fleet. “Whenever you launch something, people are like, 'Oh, I don't know if I like it,' right? There's always sort of a mixed bag of reactions.
The Toronto Sceptres’ combination of gold “T” and “S” initials appeared to be an Easter egg for Taylor Swift fans. Several “Swifties” noticed a suspicious resemblance to the global pop star wearing a similarly branded cheerleader outfit in the music video for “Shake It Off.” The Boston Fleet's green “B” shaped like an anchor resembled the logo of the Hartford Whalers, the NHL team that folded in 1997, only turned 90 degrees.
Dr. Cheri Bradish, an associate professor in sports marketing at Toronto Metropolitan University, agreed that no name would satisfy everyone but emphasized the importance of the teams establishing their brands.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
PWHL unveils team nicknames and logos entering women's hockey league's second seasonIn a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering its second season.
Read more »
PWHL Ottawa's Brianne Jenner brings girls' hockey camp to the capitalAfter a breakthrough inaugural season, PWHL Ottawa team captain Brianne Jenner is bringing new opportunities to the city's young female hockey players.
Read more »
PWHL names and logos receive mixed reactions: 'You will never please everyone'Hockey star Hilary Knight wouldn’t expect anything less.
Read more »
PWHL names and logos receive mixed reactions: 'You will never please everyone'Hockey star Hilary Knight wouldn’t expect anything less. More than a year after the circuit was founded, the Professional Women’s Hockey League unveiled much-anticipated names and logos for all six franchises on Monday.
Read more »
PWHL names and logos receive mixed reactions: 'You will never please everyone'Hockey star Hilary Knight wouldn’t expect anything less. More than a year after the circuit was founded, the Professional Women’s Hockey League unveiled much-anticipated names and logos for all six franchises on Monday.
Read more »
PWHL names and logos receive mixed reactions: 'You will never please everyone'Hockey star Hilary Knight wouldn’t expect anything less. More than a year after the circuit was founded, the Professional Women’s Hockey League unveiled much-anticipated names and logos for all six franchises on Monday.
Read more »