PropTech pushing real estate transactions online
Kim and Dave Bailey knew they wanted to build their new home on a lot that would accommodate a three-car garage.
While the advent of e-commerce and mobile technology long ago changed the way Canadians shop for everything from clothing to vacations to food, the real estate industry has been slower to embrace digital innovation. For most people, buying a house remains a cumbersome, time-consuming process that involves multiple in-person visits with agents, lawyers and bankers.
Abdullah Snobar, executive director of The DMZ business incubator at Ryerson University, says the economy is undergoing a major transformation as people become increasingly digitally savvy. The use of PropTech can also be a money-saver. Because the Baileys weren’t walking blindly into the sales office, they felt more confident about their ability to choose the model and upgrades that worked within their budget.
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