Local characters in Finnish TV and film are increasingly diverse in ethnicity, disabilities and gender roles, according to industry insiders who took on the issue in Helsinki on Friday at the Finni…
Local characters in Finnish TV and film are increasingly diverse in ethnicity, disabilities and gender roles, according to industry insiders who took on the issue in Helsinki on Friday at the“We know this is not just a Finnish challenge – this is a global challenge,” said Keely Cat-Wells, CEO and founder of C Talent and Zetta Studios, who has also advised organizations from UCLA to Virgin Media on disability inclusion.
“Productions really need to invest more in pre-production, make it longer and use a professional casting director,” said Aksola, whose company was founded in part to create a large, centralized database of diverse acting talent. When asked for a recent teachable moment, Aksola cited a casting job done for a major Finnish project at which the director was clearly not happy “with some of the male suggestions not seeming to fit. We simply suggested, ‘What if it was a woman?’ And just like that we had a lesbian couple with children. And that worked.”“This year during Pride Week we threw an open casting for gender diverse people. We planned to make one open casting day and we ended up doing three full days.
Production companies also need to prioritize diversity and plan for it, she said. “It can be about creating that greater sense of urgency and developing the vision and strategy, the key principles.”
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