StudioLab xR in Winnipeg, is one of four training facilities for extended reality in Canada. The newer technology is used primarily in TV, film, and video game production.
“This stuff doesn’t exist anywhere else in the province right now,” explained Lé. “So by having access to all this incredible technology, and the expertise we have here in the lab. They’re able to train for these positions of the future.”The technology works by pairing a specialty camera to a grid on the studio’s ceiling which relay’s its coordinates in real time to a computer that operates a camera within the digital space.
Those expanded tools are valuable to clients using the space, such as UpHouse, a Winnipeg marketing agency. Recently they used the studio to shoot an upcoming promotional campaign. Its creative director Brenlee Coates was surprised when many ideas they thought would be difficult were made possible with a simple keystroke.
Being able to show clients the breadth of possibilities is extremely important to New Media Manitoba executive director Louie Ghiz, and part of that work according to Ghiz involves making it accessible.“This technology is so on the leading edge, that to go and get this type of training in other parts of the country, you’d have to go to larger markets where it would probably be quite expensive,” Ghiz explained.
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