Production Backlogs to Box Office Recovery Signals: A Q&A With Media Analyst John Harrison
THR Icon: Helen Mirren on Battling Sexism, Advice for Young Actresses and Why She "Begged" Vin Diesel for a Role in 'F9'
How do you see the state of production today after early COVID shutdowns in many parts of the world, and what does that mean for film release slates? The 45-day release window helps with that, because you have got a sort of natural clearing mechanism based on that timeframe. So you will have a good flow of fresh content into theaters from a production perspective. Before omicron, I think that the production landscape had returned to some semblance of normalcy, and content was really flowing out, both in film and television. Omicron threw a curveball there that is starting to unwind, which is good.
The business model of the industry really is changing. And it is driven primarily by the elevation of streaming as the primary strategic priority. Content investment is essential, and it is huge dollars for content, but then there is also the marketing of that content, and then the technology associated to deliver that content.
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