The competition is the first professional tennis event in Dallas since 1989 and crowds were strong for the first day on Sunday, which was qualifying matches for the week-long tournament.
"You can hear the buzz when we're standing here, you know, that's music to my ears. This is sort of, honestly, this is a Sunday finals buzz," said Peter Lebedevs, tournament director.
The setup is all inside SMU’s Styslinger / Altec Tennis Complex. A series of small grandstands were built inside for fans to watch the main court action take place. Officials and fans say the intimate setup ensures there’s not a bad seat – even from the back row of the baseline. "You can stand behind the player here in the hospitality village AND really see what a 130 MPH serve looks like coming at you," Lebedevs said.
"But I think you're going to see some U.S. guys really tearing it up in the next 12 months and you can say ‘I saw Taylor here when he won his first event’ or ‘I saw Jensen here when he won his first event,’" Lebedevs said.
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