Prime Hydration, expensive new sports drink, is mostly hype: dietitian

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Prime Hydration, expensive new sports drink, is mostly hype: dietitian
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A new sports drink so popular in the United Kingdom that grocery stores have had to ration it is now available in Canada, retailing online for $10 per 500 ml bottle. Here's how it got so popular, and what nutrition experts are saying.

"It's not like we're not supplying enough," he said on an episode of the podcast published on Aug. 19."We're supplying loads!""Asda employees aren't even putting it on the shelves anymore," he said."They're like, 'What's the point? I put it on the shelf, it's gone instantly…I'm just going to sell it on the black market myself.

As a result of the drink's popularity, the chain limited sales of the drink to three bottles per customer this fall. Lancaster confirmed that limit is still in place. “If we were consuming a lot of products with artificial sweeteners, there could be a chance that we're filling up on those and we're not taking the good nutritive foods," Mahajan told CTVNews.ca in a telephone interview on Monday.

Mahajan said there's limited data about the long-term health effects of aspartame consumption. Therefore, she said artificially sweetened drinks like Prime Hydration should always be consumed in moderation.

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