Pride Radio Canada, a new internet radio station, is filling a void in Canadian media by providing a platform for 2SLGBTQ+ artists and voices. Founder Jay Mack, faced resistance from mainstream outlets, decided to create an independent platform that directly connects with listeners.
When Pride Radio Executive Director Jay Mack was shopping around his idea for a radio station to amplify and celebrate 2SLGBTQ+ voices and stories across Canada, he was met with a lot of resistance from mainstream Canadian outlets. They were getting by meeting their Canadian content guidelines by playing the big hits, and they were not giving the opportunities to up-and-coming Canadian artists – especially those who are marginalized.
They say they’re all about equity and inclusion, but then when it really came down to it, they weren’t really doing it. While looking into solutions for foregrounding the marginalized and queer arts community in Canada, Mr. Mack realized he’d have to do what many changemakers must do: start something independently, and find a way to bring it directly to consumers. Just shy of three years later, his efforts have culminated into Pride Radio Canada, an internet radio station with over 100,000 listeners from across the country, and around the world. Pride Radio Canada can be accessed via the Pride World Media app, which also pulls in similar programming from the United Kingdom. The station makes space for new musical artists with programs like Queer Music Countdown with host Kenny Fitz, which takes musical submissions directly from the community. Divas with Stuart Hatton Jr. has become a daily favourite and features some of the biggest icons for the queer community. Beginning in January, listeners can look forward to other standout programs, like Bee Takes His Shot, which feature live-to-air, unfiltered conversations between host Bee Bertrand and Canadian music stars like Biff Naked. “It just goes to show there’s an appetite after all,” Mr. Mack says. “We have listeners all over—Toronto, North Bay, and some in the Yukon territories. Even if you’re hitting that single queer person in the middle of Iqaluit, now they have some representation that they can see and hear themselves i
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