Polo’s Pride campaign is centered around amplifying underrepresented voices.
Micaiah Carter sheepishly admits he’s a bit of a recluse. So it took a lot of courage for the Brooklyn-based photographer to step out from behind the camera to be one of the faces featured in Polo Ralph Lauren’s Pride collection.
Kristen Kish, a Korean-American chef who won Season 10 of Bravo’s “Top Chef” and is also the host of the TV show “36 Hours” on the Travel Channel, had her fiancée shoot her campaign images on an iPhone. “No fights broke out, so that was good,” she said with a laugh. They shot it in their Manhattan apartment, which is small but has good natural light, and Kish was also happy with how the photos turned out. “As long as I took a shower and did my hair, I figured it would be OK.
Carter wants to share his own experience as a photographer to inspire others and hopes that businesses will also get the message. “It needs to be internal and not just a check mark,” he said. “It should be normalized in a nonstereotypical way.” Last year marked the first time Polo produced a dedicated Pride collection, a five-piece, gender-neutral line for men, women and children. But the effort was doubled this year to encompass 10 pieces featuring the brand’s signature Polo Pony reimagined in rainbow colors. The collection consists of a polo shirt, graphic T, tank top, sweatshirt, flag sweater, fanny pack, baseball cap, water bottle, socks, and a dog polo.
Delahunt said that with the pandemic and the protests for racial equity, 2020 “is now becoming a historic year in the fight for equality. So, while most of us are still physically separated, we felt it was important to launch this year’s campaign with a message of togetherness and solidarity: our cast members each created their own unique content from their homes for the campaign, including self-portraits and self-videos.
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