In today's video streaming wars amongst giants Netflix and Amazon Prime Video - and soon Disney+, Apple TV+, HBO Max and NBCUniversal's Peacock - pricing is the most powerful weapon:
reports another disturbing number from its survey - i.e., 75% of current subscription streamers don't plan to subscribe to any new
period. Disney+ fared the best here, with 14% of the 1,001 respondents planning to subscribe .'s points from its survey are well-taken, of course. At the same time, I wouldn't be too quick to accept them as representing reality for the entire market of potential U.S. customers . First,only polled 1,001 existing paid streaming customers, and we don't know who these people are . Second,conducted its survey via Google Surveys from August 9 to August 17, 2019, a methodology which may not be the most accurate and scientific and taken at a time well before many of these streaming services announced major pricing and content moves. Finally, on its content questions,asked consumers how they would be impacted by the loss of their favorite shows.
's content as a whole. Certainly we sign up and are willing to pay only if we believe that our streaming service will deliver the goods in a macro sense. And that still means content's results certainly are interesting and, perhaps, even instructive. They may offer directional guidance and remind us all about the importance of pricing in our entertainment decision-making. But in this grand media experiment that we call the new"streaming wars," we are still relatively early.
's fate based on a variety of factors, the precise mix of which remains unknown.
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