When Sean McCormick’s business started to take off, he went to his community for guidance on selling traditional Indigenous products to a predominantly non-Indigenous customer base
He didn’t know it at the time, but these boots, designed and worn by Indigenous people in the world’s coldest climates, would inspire one of the biggest Indigenous brands in Canada.
As the company grew, so did its need to develop an international supply chain. When McCormick launched the company, it was 100 per cent Indigenous staffed and sourced. As it expanded, he wanted to ensure that it stayed authentic to its origins. “We didn’t invent mukluks. There was no one individually I could get permission from or write a cheque to,” he says.
Manitobah hosts an Indigenous marketplace on its website, where Indigenous artists can sell their products worldwide and receive 100 per cent of the profits.Tiffany Vanderhoop’s mukluk design. She said she felt like she 'won the lottery' when Manitobah reached out to collaborate.Tiffany Vanderhoop, whose Haida name is S’idluujaa, felt like she “won the lottery” when Manitobah reached out to collaborate on a mukluk design.
Vanderhoop, an artist and designer who comes from a long line of weavers, collaborated with the company on a design for hats, scarves, mittens andVanderhook physically drew the mukluk design on paper, cutting and pasting it until it was just right – a lengthy process that involved working with Manitobah’s in-house designer, who digitized it so it could appear on a mukluk.
Appwebview Indigenousenterprises Ordid3254499982 Careers DEI Indigenous Mccormick Manitobah Community Company Mukluk Mukluks Designer Vision
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