We questioned. We tried. We tried again. And we were 🌬 away. AllureBestofBeauty
Take a deep breath. Close your eyes. Let your thoughts melt from your head. Now imagine you're in a drugstore aisle — the shelves are empty, except for one cheery blue jar. In your mind's eye, open the jar. Its contents are the exact color of a cloud. If you could touch it, it would feel cool, smooth, and bouncy. If you could smooth it on your face, your skin would feel drenched on contact — but, curiously, it would leave your skin with a soft glow, rather than looking wet or shiny.
What does it take to rethink skin care to this extent? More than 100 tries. Behind those 99-plus failures were 99-plus problems, such as: Putting two hydrating heavyweights in one formula means major risk of stickiness, unless you add skin conditioners. But when you add skin conditioners, it changes the formula's texture, and the point of this one was to have a cool texture.
The formula must be mixed in giant tanks for large-scale production, and the amount of force applied in the lab — where you first got your formula to work — "is different from when you go to a manufacturing site and now your scale batch is about 1,700 times bigger," Walsh says. So much so that the production process has to be tailored to the pressed serum's specifications.
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