Pre-election tumult led to jump in U.S. searches for Canadian real estate: report

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Pre-election tumult led to jump in U.S. searches for Canadian real estate: report
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American visits to one of Canada’s most popular real estate websites increased this summer as the U.S. presidential election campaign kicked off, according to new data from Royal LePage.

Jordan FleguelMartin Pelletier, portfolio manager at Wellington-Altus Private Counsel, joins and gives his thoughts on how U.S. elections impact the markets.

“The following week, on the heels of the first presidential debate… traffic peaked with an additional four per cent increase in visitors over the week prior. There have been elevated levels of traffic from U.S. visitors ever since.” “In 2017, a similar report found U.S. web traffic to royallepage.ca skyrocketed, jumping a massive 329 per cent the day following the 2016 election, and climbing 210 per cent year-over-year the week after Donald Trump’s electoral victory,” the release said.

“From June through September, American interest in Canadian real estate was concentrated in the country’s largest markets, with Ontario, British Columbia and Quebec receiving 70 per cent of all regional pageviews generated by U.S. visitors on royallepage.ca.”

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