The luxury designer is teaming up with The COVID Foundation and All Americans to support marginalized communities during the pandemic.
in New York City. Brick-and-mortar businesses–particularly those owned by Asians–have also seen drops in business of 40% to 80%. “From attacks on the Asian American community to how black communities in Asia were being mistreated, it seemed like things were going out of whack on a global scale. So how do we make this message that we are all in this together?” He hopes to shine a light on how Asian Americans have played a huge part of the economic and cultural growth of the country.
Net proceeds from the merchandise will go toward relief efforts in affected communities, from providing medical supplies to economic stimulus for local small businesses. “This is important for COVID-19 relief efforts because we live in a visual world with Instagram and TikTok,” explains Gurung, “so this is a way for the world to understand that if one community suffers during this outbreak, so does everyone else.” On The Future Of Retail Post-COVID-19
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