PR agencies traditionally relied on inaccurate measurement, so now they're adding data services to show their work actually delivers.
PR agencies are worried about consulting companies eating their lunch, just as they've been doing with ad agencies. PR firms traditionally relied on inaccurate measurement, so now they're adding data services to show their work actually delivers. Omnicom's FleishmanHillard is announcing a partnership with data marketplace Memo to provide clients with data like how many people read an article and for how long.
PR agencies are worried about consulting companies eating their lunch, just as they've been doing with ad agencies. PR firms traditionally relied on inaccurate measurement, so now they're adding data services to show their work actually delivers. Omnicom's FleishmanHillard is announcing a partnership with data marketplace Memo to provide clients with data like how many people read an article and for how long.
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