Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today's consumers.
Power of nostalgia: Vintage typography can build emotional connections, influence attitudes, boost willingness to pay retrieved 13 February 2024 from https://phys.org/news/2024-02-power-nostalgia-vintage-typography-emotional.html
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