Top cannabis, CBD, and hemp journalists explain what elements in a pitch dissuade them from covering a company. From calling yourself a leader to not knowing the reporter's beat, these are the things you should avoid.
Below are the things you should try avoid at all costs, and some advice from leading journalists on how to reach them and convince them to cover your story.Journalists make a living off knowing what’s what in the space they cover. This means that most adjectives are not needed when pitching.
As a sort of conclusion for this first item, best-selling book author, managing editor of Green Chip Stocks, and Benzinga Cannabis columnistrecommends you “don't talk crap about other companies in an attempt to make your company seem superior. If your service or product is superior, you don't need to criticize your competition for me to figure it out. Plus, it's just in poor taste and makes me question your motives.
Cannabis journalists don’t like to compete with each other for attention. We are a community and want to see everyone in it thrive, along with the movement we support. We have a cause that’s bigger than any one of us.Being “the someone of something else” is already sad on its own. But it’s even worse when your claims are not substantiated.Why do you call yourself the Coca-Cola of pot?
Length is also very important. If you’re story is good enough, you should be able to pitch it in two paragraphs or less.Benzinga Cannabis staff writer featured on Entrepreneur, Yahoo Finance, MarketWatch, and others, brings up the piggybacking example: “Imagine a state legalizes recreational weed. Then company X issues a statement where the CEO is quoted as saying, ‘It's nice that the state legalized recreational cannabis.
Finally, Green Market Report’s Debra Borchardt gets into breaking news. She says pitching a source for a breaking news item and asking to schedule an interview doesn’t work. Guess what: joint ventures or efforts don’t compel you to “intend the pun.” In fact, no serious topic does.
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