Porsche's iconic crest logo has been revised for the sixth time.
Porsche on Thursday revealed a revised design for its iconic crest logo that will start appearing on the automaker's vehicles from late 2023.
The basic design hasn't changed but elements have been simplified to make 2D versions of the logo, like those used in digital mediums, more closely match 3D versions, like physical badges. The gold of the logo has also taken on a darker tone, while the “Stuttgart” script in the center has been made black for the first time.
There's still the familiar layout with a prancing horse borrowed from the seal of Stuttgart, Porsche's home, as well as red and black bars and antlers, which come from the coat of arms of the former German state Württemberg-Hohenzollern, which is now part of the state Baden-Württemberg, whose capital is Stuttgart.Perhaps the most dramatic change is the honeycomb-like pattern added to the red sections of the logo.
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