German automaker Porsche is tapping the cultural cachet of the colloquial “car test” concept.
Audiophiles swear by the tried-and-true tool, using as a measure of excellence for song quality, reserving their best work for in-car sound checks. Relying on the sound system of Porsche’s Taycan Cross Turismo, singer-songwriter Victoria Monét and her producer demonstrate, in a new Porsche spot, the informal review method serving as its premise.Both musician and mentor dedicate a drive to the art of listening, in a music-filled journey led by Porsche Cars North America.
“When they give you this bounce you connect your car on Bluetooth and you listen on the way home,” Ms. Monét starts.The latest edition of Porsche's Sound and Driven series As her song “Moment” plays, the audience is introduced to D’Mile, a crucial component in Ms. Monét’s quest for perfection. Thereafter, D’Mile and Ms. Monét are shown in an active jam session. The star works her magic in the sunlit center of a recording studio. The spot is authentic in that it does not immediately appear as an ad, more a behind-the-scenes of Ms. Monet’s hit song.
The artist speaks to fan feedback and sources of inspiration as Ms. Monét and D’Mile are captured under Taycan’s panoramic roof – the feature is enabled with Light Control, a new Porsche technology that allows for a transparent or opaque effect at the touch of a button. The vehicle also features intelligent electric glare protection.
These thoughts, which Ms. Monét floats by her mentor, are doubly applicable, as the same can be said of the video she fronts.
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